Week 3 - Which Social Media Platforms have the Highest Conversion Rates?

What is conversion rates? Conversion rates is the percentage of users who take the actions that the creators want them to take. In digital or social media marketing, conversion rate is one of the most important measurement because it drive sales. Social media marketers always have to watch the conversion rate to see if their marketing strategies are working or not.

According to picture above taken from one of Shopify article name " Which Social Media Platforms Drive the Most Sales?," Facebook have the highest conversion rates out of all social media platforms. Video contents consistently converts at rate of 1.16%. Moreover, video contents and visual graphics are two highest tools to increase conversion rates.